Digital Marketing Training

Digital marketing is the quickest growing market in Nepal and it might be an extremely nice profession in a few years. Every business these days desires to expand and these days it's incomprehensible without Internet marketing. Every business wants an online promotion to induce maximum exposure that's why the demand of internet marketers in on peek. We here at web Creation Nepal have a tendency to provide multi-level internet marketing and SEO training covering every and each aspect required in the current scenario.

Web Creation is providing In-depth information on Digital marketing in this program and will work only on practices in order that our students can be handy on live projects. we have designed this program for those who wish to do something huge within the Digital marketing industry. Digital marketing is one of the most effective fields nowadays to make your career with a handsome living and earnings. we have a tendency at web creation to teach you how you can earn money in Digital marketing with a number of efforts. Digital marketing isn't rocket science, anybody from any field can be part of this industry and can create thousands of bucks every day by sparing a little time from his or her busy schedule.

Digital Marketing Training Course Syllabus

Module 1

Digital Marketing Fundamentals

  • What is Digital Marketing
  • Inbound vs Outbound Marketing
  • Content Marketing
  • Understanding Traffic
  • Understanding Leads
  • Strategic Flow for Marketing Activities
Module 2

Website Optimization and Usability

  • Effectiveness
  • Efficiency
  • Learnability
  • Memorability
  • Error prevention, handling, & recovery
  • User satisfaction
Module 3

Search Engine Optimization

  • Understanding SEO
  • SEO Keyword Planning
  • Meta Tags and Meta Description
  • Website Content Optimization
  • Back Link Strategies
  • Internal and External Links
  • Optimizing Site Structure
  • Keywords in Blog and Articles
  • On Page SEO
  • Off Page SEO
  • Local SEO
  • Optimizing with Google Algorithms
  • Using WebMaster Tool
  • Measuring SEO Effectiveness
Module 4

Analytics with Google Analytics

  • Web Analytics Fundamentals
  • Configuring a Google Analytics Account
  • Setting Goals
  • Monitoring Campaigns
  • Analyzing & Recording Data
Module 5

Social Media Marketing

  • Key Social Platforms
  • Setting up a Social Media Experience
  • Growing and Engaging an Audience
  • Social Media Campaigns
  • Data-Driven Audience & Campaign Insights
Module 6

Content Marketing

  • Concepts and Strategy
  • Using Content Research
  • Content Marketing Plans
  • Creating and Curating Content
  • Publishing and Distributing Content
  • Metrics & Performance
Module 7

Display and Video Advertising

  • Fundamentals of Display and Video Advertising
  • YouTube
  • Google Display Network
  • Ad Formats
  • Video Campaigns
  • Measurement and Optimization
Module 8

Email Marketing

  • Email Marketing Fundamentals
  • Tools and Strategy
  • Email Design
  • Email Campaigns
  • Video Campaigns
  • Testing and Optimizing
  • Marketing Automation
Module 9

Affiliate Marketing and AdSense

  • Understanding Affiliate Marketing
  • Blogging
  • Selecting Affiliate Program
  • Applying for an Affiliate
Module 10

Online Reputaion Management

  • What is Online Reputation Management
  • Why is ORM Important to your Business?
  • Why is it Important to Monitor & Manage
  • How do I Monitor
  • How do I Manage
  • How to Lower down Negative Reviews
Module 10

Conversion rate optimization

  • Conversion overview
  • Conversion analysis tools
  • Conversion Tracking
  • Conversion testing & optimization

Project : Live Project Work with 100% practical and theatrical

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